“When I started working with Sarena, I was all over the place, doing some of the work I liked, but mostly whatever jobs would help sustain my income.
I had clients, but it felt like a constant struggle to attract them. I felt I was working all the time, spending SO much time and energy … but still not making nearly enough money at the end of the day.
Working with Sarena has brought a completely new perspective to my creative business.
Through her exercises, questions, and expert guidance, Sarena helped me discover what makes me and my work unique.
We honed in my niche, my brand and my marketing angle, then created a plan that made sense.
I can already see a huge shift in the way I am perceived and the results that are following.
I was able to increase my prices, and I will be doing that again, soon. (which means I will be able to work less and earn more, spending more time with my family.)
She has dropped real gold nuggets in my lap like catchy phrases that are bang-on with my branding.
I am getting more calls and booking has become easier.
I get so excited and fired up – and I know EXACTLY what I need to do next!
I continue to work with Sarena for her creativity, wisdom, encouragement and focus. Sarena is sweet but refreshingly “down-to business”. I am not kidding when I say Sarena is gifted at seeing the potential and direction a creative business needs to take.” – Wanda Malfara
WandaMalfara.com
Award-winning Photographer