My yellow brick road to business bliss.
If you are just starting out and ready to make some moolah from a hobby or a passion.
If you have been struggling at all with how to up-level your business, for a day – or for YEARS…or if you have plateau-d and you feel frustrated with the lack of results…
If somedays you feel like: forget magnificent – heck – even “Meh” seems like a relief…
I’m here to say: Hold tight.
You are not alone.
I understand what that feels like, how frustrating and overwhelming it can sometimes seem to build the business of your dreams…
…but know that with the right support, guidance and commitment to your own brilliance, things can turn around.
Sunny skies ahead!
“I was referred to Sarena by a friend…who had wonderful things to say, it transformed things for her. I decided to invest in myself and my business.
My business has quadrupled..” – Rosalie Levi
I am Sarena, and I help women transform their businesses from “Meh” to MAGNIFICENT. As the founder of The Women’s Entrepreneurial Exchange and Business Betterment, for the last decade I have had a direct, front row seat into the problems that plague entrepreneurs at every level. (I am talking about hundreds upon hundreds – conservatively. More like thousands.)
I have also been fortunate enough to see what works, to utterly transform my own life and business…but better than that, to help other women completely transform their business and lives.
And I’ve done it over and over and over again.
“I now have a business that makes money…instead of a charity.
I charge more and I am comfortable doing it.” – Dr. Sazini Nzula
I’m talking real-world strategy and tools, a “no-fluff-just-good-stuff” promise and a BIG dose of “you can do this” business medicine.
And all of it comes from the trenches, baby, I am talking about years – decades experience and study, honing, responding, tightening, discovery…the trenches… failure, failure success. Failure. Success.
I understand what it feels like.
I know what it takes to make it happen.
In fact, here’s a little secret about me…I didn’t wake up one day and decide “I am going to be a business coach or consultant.” I WAS one long before I declared it.
So…here’s how it all went down:
Because I had started my first venture SO young, I had seen, studied and experienced so many things on the journey to success. Years of experience and wisdom, the failures and successes, overcoming personal and professional obstacles had imbued me with biz & life wisdom way beyond my years.
I was always good at sales, because I truly deeply cared about people, solving their problems and building long-term relationships. I understood that selling well meant selling with integrity, serving first and giving value. (I am still adamant about that today).
Anywho…back when I had sales jobs employers would look for examples of outstanding sales people on their force to show their client…they chose me out of hundreds. I was that kind of good.
My first business was pretty much on-the-job entrepreneurship training. A school-of-life-and-business degree (while I was still in art school, where I was busy painting, doing pottery and making movies). Some great experience, some that sucked the…you know what.
I wanted to network to build my biz. Of course the “leadership-ey” me, the “take initiative” Sarena, the Sarena with the soul of an artist and the heart, the pluck and resolve – the spirit – of an entrepreneur, I founded and grew the number one resource for women in business in my home city of Montreal, called We2.
AKA “If we are going to do this, let’s make it as awesome as can be for our community.”
“Sarena is a firecracker. A dynamic, smart and capable businesswoman. Hearing Sarena speak is literally a breath of fresh air. I have had the pleasure of dealing with her on numerous occasions and she is a pro.
Whatever Sarena touches turns to success and I would recommend her work any day.” – Erica Diamond
Founder HADRY hadry.co/
Founder and Editor-In-Chief, WomenOnTheFence.com
FORBES Magazine’s Top 100 Sites for Women,
FORBES Top 20 Women in Canada,
FORBES Magazine’s 25 Most Influential Women In Business on Twitter,
Forbes top 30 under 30
For YEARS people had been coming to me, entrepreneurs at every level. Asking me for guidance, asking me to create group coaching programs…and so… I did.
With great results and success. For me it meant money doing great work I was inspired to do, I mean…I was there to help women entrepreneurs!
I was changing their businesses – and their lives. Helping them leave corporate jobs, get good at selling, finally understand their genius and their worth, and OWN IT. Helping them unleash their brand that TRULY reflected all that awesomeness…(and raise their prices, too) helping them actually make money…taking them from stressed out to success.
People started paying me to help them one-on-one, and my desire to help mixed with my creativity meant I started creating wicked life-changing exercises, tools and templates to make their lives and businesses easier, to distill everything I knew, to help them understand and integrate more…to implement faster.
And yet, there I was still questioning, “Hmm… Artist / Entrepreneur…what am I here to do? What do I want to be when I grow up?”
The thing is…it never really felt like “work”. It just felt like I was helping friends share their awesomeness. And I was really good at it! People were really happy. And that made me happy. 🙂
“Sarena’s work ethics, warmth and business moxie is unsurpassable.” – Dagmar Daghofer
Travel Designer and Consultant
Don’t get me wrong…
I’m not saying it wasn’t work
It’s what I call “soul-work”. INSPIRED ACTION. I work hard yet creatively and joyfully-in-service when I set my mind to do something. I like to think I am not only a dreamer, I’m a do-er. I believe in taking action.
Deep down, though, I was still feeling a little frustration at my own lack of clarity. Not knowing what the ‘”Thing” was. How to mix all of the parts of “me” together.
I can’t remember when or where EXACTLY it was, but I remember the feeling….like a 2x 4 over my head, but one that was made of sparkles and confetti.
(as my husband so lovingly calls me),
THIS is the thing. The thing IS the thing.”
All of the pieces came together in my mind….more importantly, in my heart. The creative me, the artist, the entrepreneur, the funny girl, the serve-first sales and marketing queen, the soulful vintage-loving-vegan…it all made sense.
“Working with Sarena is working with a friend and a trusted adviser. You get more than what you paid for. Very warm, funny, and authentic, Sarena has a lot of wisdom and experience in business and I learned powerful techniques and tools to move forward with my business.
Working with Sarena is a unique experience. I highly recommend you hire Sarena you will never regret it, you are in good hands! ” – Galit Lazar
D’Oh! Sounds so obvious right?
Of course, as soon as I had this realization and made the decision to bring all of this to anybody who needed help…to DECLARE it…I set new goals and put my own tools to use in an even more focused, heart-felt way…I transformed to awesomely Magnificent.
Fabulous. Five-Figure months and sold out programs and a client waiting list… and all that good stuff…blah blah blah.
And yeah, that’s all wonderful…but I have to say, I am MORE PROUD of the results I have been able to help OTHERS achieve.
(The list goes on but you get the idea).
And that’s what is most important. MY CLIENTS. Not how fabulous I am. (And I am. We all are. 🙂 ) But how fabulous THEY are. And now THEY shine brighter, live bolder, make money, do their OWN soul- work, and change other peoples live’s better – and the ripples continue.
(I was even pretty much called a fairy who walked the earth. Best testimonial ever. Ever. Read it here)
So, things are chuggin along nicely, I’m even doing more art then ever…
The thing was, there was only so much of me to go around. It was organic…but I knew it was time. Launch the Academy, where I could help more people, serve more profoundly through the years of experience and wisdom, the failures and successes, overcoming personal and professional obstacles that imbued me with biz & life wisdom way beyond my years.
With the Academy, I could create even better tools, and build a stronger community…where we could stay together so much longer, as people integrate and apply everything, as they reach new and exciting milestones time and again.
(After some programs, I’d have to kick my babies out of the nest – so they could fly – and so I could help a new batch of babies. Believe me there were tears, hugs, rejoicing…sorrow of having to say, “see you later.” I even had to create a masterclass on demand for some wonderful people who insisted on more. Totally honored. 🙂
And so The Academy for Business Betterment was born. It is the culmination and the result of years of work, and I am so excited to be able to offer everything that has worked for others, the time-tested and true methods of growing a biz, attracting clients, changing mindsets, finding your flow…all in a bigger, better and bolder way.
Now, I work with clients one-on-one or within the Academy!
To learn more about the Academy for Business Betterment and how YOU can transform you biz from “Meh” to Magnificent sign up on our waiting list, we’ll let you know when we launch the next class!
PLUS, you will get some awesome FREE tips and tools from The Synonym Stick! Chock full of Insights, interviews with AWESOME people, all to help you create a Biz you love and a life inspired.
If you just can’t wait to get your Business Bliss on, we can work together one-on-one. The thing is, I only have very few spots, I select my clients carefully, and I give my clients a lot of love and attention.
“Sarena…all the words in the dictionary cannot cover how I feel about her and her work ethic. More than just great ideas – she has follow through and fulfilled on each and every promise she made to me. She keeps you focused so you do not lose sight of your goal. I cannot recommend her enough, and I guarantee you will not be disappointed.” – Barbara Minorgan
Author, speaker, coach.
Ready to rocket, already?
Book a Betterment 60 minute session with Sarena!
We’ll take a look at where you are, and you’ll get super-valuable insight about what you need to do next to transform your Business from “Meh” to Magnificent. Of course, it comes with my “No Fluff Just good stuff guarantee”
Simply: Click on the link and add it to the cart. I will reach out within 24 hours to schedule your session. 247$
I encourage anyone, who is serious about their business, to get in touch with Sarena because it will accelerate their way to success as it does me.”
– Pierre Benoit, CHt, RCCH, CT.NLP