The trick to measuring your results
When building a business, sometimes it can feel like things are taking fooorrreevvvveeeerrrr.
You published a blog, you went on facebook and said hello to your group, posted a fab quote, you made a new LinkedIn connection.
You feel like you are working hard, you put out the energy. Working it, working it, working it, and always thinking…always thinking.
And that was only Wednesday!
So why don’t you have a sale by the end of the day? What do you have to show for it? Hmm?
Yes, we need to check-in. There are proven ways to grow a business, you don’t need to go about it willy-nilly. There is effective strategy and low-hanging fruit and all that great stuff…
But if you ever find yourself counting how many new subscribers after every blog post, re-reading and reviewing, if you are counting how many views after every social media publication, analyzing every networking meeting…every phone call, every decision, every action…(perhaps only to beat yourself up).
If you find yourself overthinking and analyzing everything…
…here’s my invitation to peace and a little challenge for you:
- Don’t look.
- Stop measuring the results.
- Stop overthinking everything.
Simply COMMIT to SERVING for 3 months. 90 days.
Choose your strategy, do not veer. Go at it with purpose, love and service, and do those action-steps over and over and over again. And again. Giving it your all.
Ask yourself, how can I really, truly serve my people today?
And expect NOTHING in return.
For 90 days.
So many people attempt to measure results way too soon and they do it fanatically and frantically.
Here’s the thing…you need to feel free and creative to be effective. You need data. You need enough info to know what is working and what’s not. You need practice. You need patience. You don’t always know what will pop and what won’t.
Do the work, plant the seeds, wish them well, give them sunshine and water, and harvest when it is time. Have faith in yourself and in your gifts, and in the process. This is universal.
The farmer doesn’t run around the field with a watering can, hovering over the seeds screaming “I just gave you water, now grow, damn you, grow!”
She simply sprinkles little bunches of “potential” all over the field. Then, she takes very good care to make sure they are not hungry or thirsty, trusts the sun will come up and when it doesn’t nurturing rains will come in it’s place. She doesn’t expect every seed to grow or every sprout to survive. It takes a season of good work to know what the harvest / rewards will be.
(And worth mentioning, desperation comes right through the screen or the phone. Energetically, it is a client killer, and it is just no fun).
So, decide to ENJOY the process, and give from your heart. Because that’s what you are here to do.
90 days. Then, and only then, take a peek at what’s been happening.
Stick with your strategy, do it well, as best you can… and build momentum.
Stay the course! Then see what worked. See what didn’t. I am willing to bet that you will already intuitively know a lot of what could use improving and what worked well, and will be able to adapt. We are more clever than we give ourselves credit for.
For the rest, yes, seek out help, an objective eye, somebody who can look at where there is a disconnect in your process or message, where your clients may be getting lost. There are people (including myself) who can help you with this.
But give it enough time.
When you try this experiment, you will bring a different quality to your work and get better results. You will have more fun.
Serve and trust. Consistent effort. Work it with joy and do so with love.
And just don’t look.
“The meaning of life is to find your gift. The purpose of life is to give it away.” – Pablo Picasso